Themes that took centre stage included AI, fighting disinformation in news, sustainability, 5G, cloud, esports, immersive experiences, over-the-top (OTT) and streaming, adtech, metaverse, edge computing, the need to foster talent across the industry and many more.
3
STANDS BUILT
440
DIMENSIONS OF STANDS
2 055 741+
NUMBER OF TEAM STEPS
22+
INVOLVED PARTNERS
Bringing together the global media, entertainment and technology community, IBC2024 welcomed 45,085 visitors from 170 countries to connect, showcase and discover innovations, tackle pressing industry challenges, and explore new opportunities.
Across a bustling show floor and packed theatres, IBC2024 addressed critical trends and issues driving change across the media landscape while offering new show features, such as the AI Tech Zone, and IBC Talent Programme.
